Kursbeschreibung

Communicating what we do to people outside of our field can be challenging. This workshop aims to equip you with the tools and strategies to help you do so. It will enhance your ability to communicate with the general public and effectively explain the importance and implications of your research.

The workshop combines lectures, discussions, and, most importantly, hands-on practice. We will focus on ways to establish a dialogue between scientists and people who are not experts in the field (including decision-makers, family members, and colleagues from other disciplines). We will explore what research reveals about public knowledge, attitudes, and opinions on scientific topics and practice tailoring your message to engage the audience, build trust, and foster empathy.

We will work on refining your message (elevator pitch) and discussing how to use visualization to make scientific content more accessible, build the foundations to develop visual metaphors and explore how generative AI (GenAI) can assist in this process.

Learning targets:

This workshop aims to equip you with tools that will help you collaborate with researchers outside your field, expand your global impact, communication with funders, general audience, and policymakers and open doors to funding opportunities.

Target group:

Researchers from all disciplines, with or without prior experience in science communication.

Even experienced speakers can benefit from this workshop by learning new techniques to improve and achieve better results in communicating scientific messages, both in writing and orally.

Organisational details:

• When you register as a mandatory participant, please note that attending the training is part of your official duties and an unexcused absence is a violation of your official responsibilities. Any further education undertaken during your working hours is subject to the prior approval of your manager.
• Access information to the course will be announced via e-mail.
• Since this is a practical workshop, some preparation is required. You are asked to prepare an approximately 250-word text describing your work to non-scientists audience. The texts will be used in the final stages of the workshop to practice and apply the principles learned.
• CAU-Certificates Certificate in Higher Education Didactics: Didactic design of teaching and learning processes
• Fee: 240,00 €. Free for employees of CAU and PhD students who are registered within the Graduiertenzentrum.
• Deadline for registration: 11 days before the date of the course